6 Steps to Sell Your Beloved Home

Choosing to sell comes with a web of interrelated questions and decisions. I take pride in working with clients at a pace that's right for them.

1.

PRE-MARKET

Together, We Craft a Strategy

I’ll present options for improvements, staging, setting a list price, and more–all guided by experience and market comparables. Our strategy will come to life with a marketing narrative specific to your property and tailored to expand the pool of buyers.

2.

PRE-MARKET

Preparing Your Property for Market

I value your viewpoint and have learned success is more than chasing the highest offer. As a Relator®, I can offer insights and encourage you to consult with professionals (think CPA, tenant lawyer, estate planner, etc.) for specific advice, as needed, to optimize your bottom line.

I'll introduce you to relevant professionals and oversee all pre-market efforts, including photography, floor plans, inspections, and pre-launch marketing collateral. When the property is ready to launch, we'll revisit the market trends, finalize the list price, and confirm the schedule.

3.

PRE-MARKET

Exclusive Compass Agent

It's showtime! When we work together, your listing is first listed in “Private Exclusives'' giving it exposure strictly to Compass agents with clients prepared to write offers. Next, it will be listed as “Coming Soon”-an MLS status visible to other agents. Then, “Active” is released to third-party websites. 
‍
As I show your property, I'll be listening for buyer comments; or issues that might prevent buyers from falling in love. We’ll stay in touch and, if needed, make adjustments to overcome these subtle issues that may  arise.

Carol with a client looking at technical drawings

4.

ON-MARKET

Coming Soon and Active

I'll host open houses, execute the market plan, and keep you informed with regular updates. My style is to set an offer date within the first 10-14 days, a period where a property receives the highest number of visitors. By closely monitoring the level of buyer engagement and direct interactions with agents, I can determine an ideal date to schedule an offer.

5.

ON-MARKET

Set an Offer Date

Offer dates energize and add momentum to the process of selling a house. My job is to review each offer and the terms and verify contingencies or questions I might have prior to presenting all offers to you. We'll discuss trade-offs, options, and how to negotiate to ratify the offer that nets the highest return on your investment.

6.

CLOSING

The Closing Process

In escrow, I work with the buyer's agent and a team of professionals to handle all the details. I'll be there every step of the way to make sure your sale is on track for a smooth close and the successful transfer of your proceeds.

Who’s the Right Realtor?

As your agent, my role extends beyond the financial transaction; I'm here to support you through every step of this dynamic transition.

Whether you’re planning for the long term or need a time-sensitive sale, my goal is to maximize your net proceeds, minimize stress, and position you for your next move.

Carol talking with a client.
Testimonials

If you need an agent who really does go that extra mile, then I would highly recommend having a chat with Carol.

My family and I had the real pleasure of working with Carol, who helped prepare and sell our house during a very difficult period in our lives. Carol is a true professional, and she also cares about her clients, making sure that they are comfortable with their decisions. During a stressful time, Carol made the process so much easier than I was expecting.

Glen

San Francisco, Potrero Hill

Carol Koffel helped us navigate the sometimes complicated, often emotional process of selling our home of 45 years.

She advertised widely with well-timed showings, well-staged open houses, and a beautiful, professional video showing our house at its finest while maximizing our exposure to the market. She has an easy-going personality, making her a joy to work with, and a dedication to her clients that makes her an outstanding agent.

Bill & Pegine

San Francisco, Noe Valley

Carol got us the best price for our house and completely earned her commission.

She identified what needed to be renovated and what didn’t and took the lead with the contractor. I recommend her without reservation.

Patrick & Kerrigan

Larkspur

...she guided us through critical personal reflection on our short- and long-term goals that informed our decisions and actions.

We learned SO much from Carol as she helped us successfully navigate the sale of a highly desirable condo with a reverse 1031 exchange and, subsequently, the purchase of an ideal new property. We cannot imagine better realtor communications or support and would return to work with her in a heartbeat!

Helen & David

San Francisco, Mission Bay

Questions?

"Is it a good time to sell?"

“What is my home worth?”

“Where do I begin?”

Thinking of Selling?